3 part ad campaign based off of the Back to the Future trilogy.
Room drop based off of the hover board in Back to the Future II, was placed in the hotel room of every trade show participant. The chair drop was placed on every chair in the general session.
Designed pull up banner for trade show booth as well as life size selfie wall to bring traffic to the booth.
TRADESHOW MATERIALS
Created trade show campaign from concept to final production based off of Back to the Future theme (Michael J. Fox was the keynote speaker). Campaign included 3 print advertisements, room drop, pull up banners, selfie wall, and various assets, culminating with DeLorean time machine inside the Abaxis booth. Also produced the recap video for the trade show.
Tools used: Adobe Illustrator, Adobe InDesign, Final Cut Pro X