This component library includes 300 variants of different offer layouts.
Here is a detailed look at both broadcast and digital component libraries. The broadcast library includes art cards, overlays, and end tags that plug into :30 and :15 TV spots. The digital library consists of various sized banners, social posts, and dealer website mastheads.
Here is a detailed look at the Chevy logo, event logo, button, and rhombus libraries. All in various colors, sizes, and layouts.
CHEVROLET COMPONENT LIBRARY
Created the component library for Chevy Retail’s creative assets, which includes libraries for retail offers, broadcast assets, digital assets, logos, buttons, and other brand assets.
The Chevy Retail team is tasked to create and produce hundreds of broadcast and digital assets with an extremely short turnaround. It was vital to create a component library to streamline and automate asset creation as much as possible.
Here is the the library for offer layouts. It includes 300 variants of different offer layouts.
To view more work from Chevrolet, see my Monks portfolio.
Tools used: Figma